Online video is 4 times more effective than printed media or text. Given that 80% of the information we recall is visual, no wonder consumer researches have proven audio visual materials to be so successful in getting messages across to clients and customers.
3 out of 4 Internet users now watch video online
Online video and video marketing is the fastest growing advertising medium in the world. Businesses are quickly realising that professional, high-quality online video is becoming the superior choice when presenting information, as it engages customers visually and emotionally. With video, you can expect close to 95% viewership. Market studies show that nearly everyone given a video will play it in its entirety – out of curiosity, if nothing else.
Watching Online Video is enjoyable and engaging and potential clients will be more receptive to what you are selling. Video never has a bad day. Sales people can’t always be at their best, but with a professionally produced video, your sales points are presented with the same professionalism and enthusiasm every time.
Video brings the viewer right inside your business to see the entire production process, including the quality of materials and workmanship that goes into your company’s products or services. While you may not be able to get every prospect to come and see your business, “with video you can”!
Prospects are 72% more likely to buy than with any other marketing medium
Video adds a personal connection and gives a clear positive message, never forgetting your companies’ Unique Selling Points Video is an essential marketing tool for your business, giving your company the opportunity to attract a much wider audience at the press of a button.