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Netflix to add data saving feature to Apps

Industry News

Netflix makes constant changes to its movie and TV streaming platform. Some of those are small, and some are major; most don’t make a huge difference to the way you watch videos though.

One major floor of the popular streaming service is that it uses gargantuan amounts of data, especially if you’re streaming in high definition.

Yes, that’s great when you’re connected to a WiFi network with the capabilities, but what about when you’re on a data plan?

Sadly, we’re not all blessed with unlimited data plans, so Netflix is going to be incorporating a data saver option that doesn’t go all-out on video quality, in order to save your precious mobile data. This will be in the form of an opt-in option in its mobile apps for iOS and Android.

It is understood that Apple devices will get the feature first, but it’ll roll out completely soon after. Unfortunately, the company isn’t specifying just how much data you’ll save, but it will be based on Netflix’s own algorithms that they can adjust in the future rather than a specific bitrate or resolution cap, which the company thinks might be confusing for users.

One last thing to note is that this feature will also be separate to the existing per-profile playback quality settings, which are global across the web and smart TV and mobile devices.

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DisneyLife for all things Disney

Industry News

There’s another big player joining the online streaming service game, and it’s one the kids might be quite excited about. Designed for tablets and mobile, DisneyLife will give you access to its biggest collections of films.

The movie-making giant is launching its DisneyLife service in the UK in November, with the monthly fee of £9.99. Subscribers will have access to Disney and Disney-Pixar movies, as well as TV shows, albums, and books. Short term offline downloads will also be available via the new mobile service. However, films from its Star Wars and Marvel franchises will be absent at launch.

The new service will take on the form of an app that works on iOS and Android devices, with each person able to create a personal profile to suit them, using iconic Disney characters to do so. Disney says up to six users per account will be able to theme their profile based on the likes of Frozen’s Elsa, Woody from Toy Story and Mickey Mouse.

The announcement comes in the wake of YouTube announcing YouTube Red, their subscription model in the US at the end of this month that will enable subscribers to view content ad-free. Apple has entered the streaming market with Apple Music this year too while the likes of Spotify has added new features, and movie and TV streaming services Netflix and Amazon Prime have both continued to grow, whilst branching into original programming.

Disney CEO Robert Iger said of the new service: “Families are accessing entertainment in completely new ways, but their love for Disney and our unique characters and stories remains the same. DisneyLife is a great example of our strategy to utilize technology to connect with consumers in more direct and compelling ways, something that only Disney can do.”

The service will also come complete with parental controls; with parents able to set time limits on how long their children watch during the week and at the weekend.

KitKat is to have a YouTube break

Social Media News

Have a break, have a, er, YouTube Break? Well, that’s what Nestlé wants you to do. The company has teamed up with Google to rebrand its KitKat chocolate bars to YouTube Break. 

Many of you will know that this isn’t the first time that Nestlé and Google have teamed up. Most notably the companies got together in 2013 when they decided to name the latest version of Android, version 4.4, to KitKat.

Nestlé’s press release explains the reason behind this temporary rebranding, it’s to commemorate the 10th anniversary of YouTube and the 80th anniversary of the KitKat chocolate bar.

This is apparently the first major package redesign for KitKat in eight decades. It’s also the first of “72 different types of ‘breaks’ to feature on more than 400 limited edition designs across 2 and 4 finger and Chunky bars as part of the campaign.” I don’t know what that means any more than you do, but apparently there will be 100 million specially branded packages produced over the course of this campaign.

“The campaign is based on the consumer insight that KITKAT® consumers are also YouTube fans, and that the video platform is uniquely placed to provide real time insights into the world’s most watched videos,” claims the press release. The campaign’s official hashtag, #mybreak, has been printed on 22 million bars.

Saying “YouTube my break” to your Android device will bring up the top four videos trending on YouTube of the day.

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Mobile usage trends: 80% of tablet use happens at home

Industry News

Adobe has released the results from its global 2013 Mobile Consumer Survey, in which it asked more than 3,000 mobile users in Europe and North America about how they use their mobile devices to surf the web and what they want most from their mobile experiences.

The results prove that a singular mobile strategy is no longer good enough.

Key findings include:

• 55% of Europeans reported preferring Android phones, with only 23% preferring iPhones

• Consumers said 80% of tablet use happens at home, and this is likely why tablet users spend more at online retailers than Smartphone users

• Consumers devote a significant amount of time to their tablets, with 26% using them daily between 1 to 4 hours, and 7% reporting more than 5 hours per day of usage

• For consumers who own both a smartphone and tablet, the primary device is still the smartphone (77%), but tablets are making strong headway as a primary device, up from 12% in 2012 to 23% in 2013

• A 60% average satisfaction rate for both websites and apps indicates a strong opportunity to improve experiences for mobile audiences, because 40% are neutral or not satisfied

View some of the key charts below;

Adobe Report


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