The BVC-min

Morgan Freeman to Guide The Way

Industry News

We can’t all be blessed with a deep, smooth, majestic voice like actor Morgan Freeman, but now you can, at least, have him give you driving directions.

Just fire up the Waze mapping app (which is owned by Google these days) and fiddle around with the settings, then you’ll be off to the supermarket with Freeman’s gentle guidance.

Sadly, this isn’t a permanent option. The 78-year-old actor’s voice in the Waze app is a promotional gimmick for Freeman’s upcoming film London Has Fallen, the sequel to 2013’s Olympus Has Fallen. In the movie, Freeman plays US Vice President Trumbull. Yes, this is more or less an ad, but at least, it’s a clever one.

If for some reason you haven’t already, you can download Waze here, and switch to Freeman by going to the Settings in the app, then Sound > Voice Language > Morgan Freeman. Enjoy!

In the past, Arnold Schwarzenegger and Stephen Colbert have also lent their voices for this app.